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Point of Purchase Signs

Point of Purchase Signs Printing and Production

point-of-purchase signs

Charlotte Sign Company, is a leading provider of custom signage solutions announces the addition of point of purchase signs and graphics to their list of services. This expansion allows the company to better serve their clients by providing a comprehensive range of point of purchase signs options for businesses of all sizes.

Point of purchase signs and graphics are an essential marketing tool for Charlotte area businesses who are looking to increase sales and brand awareness. These eye-catching point of purchase signs displays are strategically placed in high-traffic areas within a store to grab the attention of customers and influence their purchasing decisions. With the ability to customize the design, size, and placement of these signs, businesses can effectively promote their products and services to potential customers.

We understand the importance of creating a strong visual presence for businesses, and these point of purchase signs and window signs are a powerful way to do just that. Our team is dedicated to providing top-quality point of purchase signs solutions that help our clients achieve their marketing goals.

In addition to point of purchase signs and graphics, Charlotte Sign Company also offers a wide range of other signage options, including banners, vehicle wraps, and trade show displays, and yard signs. With over 20 years of experience in the industry, the company has built a reputation for delivering exceptional customer service and high-quality products.

For more information about Charlotte Sign Company and their services, please visit their website at www.charlottesigncompany.com. With their expanded offerings, the company is well-equipped to help businesses in the Charlotte area stand out and make a lasting impression on their customers.

1. Who is Audience?

Knowing who your point of purchase signs are attracting will help make your design and message easier to imagine. Is your audience a hurried shopper that needs a quick snack?, maybe a mom with kids looking for convenience or savings time?, how about a guy who likes outdoor activities? Knowing who you are talking to will facilitate creating the graphics and message to match their need.

2. Make Your Graphics Bold!

Create something that will not blend in? Your investment in point of purchase signs will demand the best designs. Composition is so important. If you’ve got everything scaled well the customer knows where to look. Make sure there is a hierarchy to your message. Add progression to your messaging – 1st, 2nd and 3rd. You’ve got 3 seconds to (1) – stop them, (2) – color, product should attract their interest, (3) – convince them to buy.

3. Make a Clear, Short and Succinct Message

Limited space will call for a quick and to the point of purchase sign message. Don’t say too much. Most shoppers want to add the entire book about their product, mention all sizes and flavors and all the reasons you should buy. Window graphics are great for this.

4. Keep the Most Important Message at Eye Level

It seems like common point of purchase design sense but if you’ve got a great design company, you might think your main message looks good at the bottom of the display. We can help you with that.

5. The Right Size Display For Your Needs

What are the point of purchase signs opportunities for your product? Can they be sold on an end cap display? Or a side wing, floor display or counter display?

End Caps Displays are displays that can cover the entire end of a shelf unit. End Caps are a premium position in the store for point of purchase signs. They usually showcase multiple products because of the large space available. You’ll find these in Walmart, Home Depot and Lowes. Some stores build end caps differently. Some use a poster over a stack of products, some want a complete display already packed out with product. These are usually impressive but high in cost. Some end caps require only a header and shelf talker.

Aisle Displays or Floor Displays are free standing displays that offer great visibility in store. Right in the customer’s path. These are great to use when your product may be small and buried on shelf. This brings them into the aisle and/or possibly cross selling in another area of the store.

Side Wings or Power Wings are usually at the end of aisle but on the side. They also offer great visibility because the customer is viewing these when entering or exiting an aisle. Usually along high traffic paths in the store.

Counter Displays are used when the product is small enough to fit on a counter OR when the product is an impulse purchase bought at checkout. This type of display, if designed wider, is called a PDQ and can also be used on the shelf when a pack out is used.

Many stores want displays at certain sizes ONLY. If they don’t fit, you may end up revising and reprinting.

Be Aware: Each store has its own specifications. Make sure you know what they are, so there are no questions when they order from you.

6. Consider Creating Short Run Box Printing and Prototyping (Small Quantity) and Test

With digital printing, Even printing 10 custom sized displays is possible. Testing your point of purchase signs display before you do a print a run of 1,000s can be advantageous. And because of digital printing, it’s not nearly as expensive as you might think.

7. Make Your Display Easy To Purchase From

Make sure your products have enough room…designed with shelves that are not too tight. Picking the product up and out of the display should be easy and doesn’t require twisting the product awkwardly to remove it. Do the other products fall over when one is removed? Start thinking like a customer and don’t make it difficult to get products out of shelves or displays that can’t hold your product securely.

Also, think from a store’s vantage point – they don’t want the display to be a pain. They don’t want to take the time to freshen up your display. Making more work for the store won’t keep your display up as long as possible.

Don’t cover your products behind shelves or other parts of the display. How tall is your product? How deep is your shelf? How deep is your product label? Will the shelf lip obscure the package design? Try to show all OR almost all of your product while on the display. You need to make sure it stays on the shelf and is held secure enough. if you are sending displays to the store fully packed out, then

You spend a lot on brand identity so no need to hide your brand when it’s in a display. Use point of purchase signs today!